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Kokugyo 3 Launch

Get Kokugyo 3 to win special bonuses—Ends Feb 15

We're excited to highlight the latest book Kokugyo 3 from author and koi expert—Mamoru Kodama. With 40+ years of experience in the koi industry, he'll walk you though beautiful examples of high-quality koi, in depth comparisons, and show you what how he thinks as a koi judge.

Learn the finer points of evaluating koi when buying for yourself, selling to your customers, or judging a competition. This is a big book (over 350 pages) chock-full of gorgeous koi images and info. It's sure to be a mainstay in your koi library.


See koi like a koi judge

Have you ever:

  • entered your best koi in a koi show competition, but didn't leave with an award and wondered why?
  • pulled your hair out trying to decide which koi to buy because you're not sure which one's the best?
  • or perhaps you're starting a koi business and want to avoid blundering and be able to confidently pick and showcase high-quality koi for your customers.

If that's you, Kokugyo 3 is a must-read because it's like a textbook for koi evaluation. You get to take a peek into Mr. Kodama's mind as a koi judge to see what he looks for when comparing koi.

You'll also find it easy to reference because each chapter is dedicated to a specific koi variety with beautiful photos. On top of that, each page spread is split into 2 parts with the:

  • left pages featuring 155 world-class koi examples with short summaries of their outstanding qualities. These will sharpen your eye for top-tier koi.
  • right pages challenging you to compare 2 koi to determine which one is best. These are like case studies to pinpoint what qualities to look for and weigh each koi's traits like a koi judge

Click image to see larger preview


Get bonuses with Kokugyo 3 until Feb 15

If you buy a copy before Feb 15, 2018, author Mamoru Kodama will sign it; and you'll get chances to win extra bonuses!

Terms and conditions: To qualify for these benefits, you must buy the Kokugyo 3 not from a 3rd party, but directly from Kodama Koi Farm by Feb 15, 2018. If you already pre-ordered Kokugyo 3 prior to this promotion, you still qualify for these benefits.

Author Mamoru Kodama will personally sign your book in both English and Japanese kanji.

10 buyers will be randomly selected to get their books also signed by breeders Dainichi (pictured above) and Omosako—(these will ship in late February 2018).

20 buyers will be randomly selected to win a koi Akita cedar plaque made by a Japanese craftsman.

After every 50 orders, we will randomly pick a buyer to get a $2,000 koi!
Note: if you are a winner living outside USA, you will instead get free copies of Kokugyo 1, 2, and 3. Koi pictured above is unavailable—for reference only.


Hear koi breeders' reviews


Take the guess work out of evaluating koi for yourself or your business.